© 2019 by Lizard Strategy

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Content Strategy

& Optimization

Get optimized. Get discovered. Build a brand following.

We help you identify and leverage your brand’s expertise and thought leadership to generate powerful content ideas that match your brand. We define your messaging and create content calendars that deliver results throughout the year.

Creating

Engaging Content

We maximize discoverability of your product/services by developing the optimal content mix and distribution strategy. We create a platform strategy that includes subject matter, media type as well as keyword and frequency suggestions.

Building

Brand Awareness

We grow consumer touchpoints across multiple platforms and focus on the specific needs of the customer at each stage of the customer journey whether they are in decision mode, have recently purchased for the first time or remain a longtime customer.

Maximize

Customer Engagement

We create loyalty programs to cultivate your VIPs and help them evangelize your brand. We segment and tailor customer messaging depending on life stage and identify purchase triggers to help move customers to the next level. 

Develop

Brand Loyalty

 

Our Offerings

  • Content Strategy and Distribution

  • Content Monetization

  • Website Optimization

  • Branded Content Creation

  • Content Calendar Planning

  • Marketing and Lifestage Planning​

  • ​Email and Newsletter Creation

  • Audience Segmentation

  • Loyalty Building

  • Social Media Creation and Management

  • Social Media Ad Creation and Management