You’ve heard the tactics. Now it’s time to apply them.
If you're tired of wondering why your site isn’t converting, this is for you. Over four live 90-minute sessions, Liz Kressel will walk a small group of founders through the exact changes that turn browsers into buyers.
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You’ll get real-time feedback on *your* site, clear assignments to implement fast fixes, and the same high-level strategy Liz brings to Fortune 500s and fast-growing startups.
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This isn’t a lecture series. It’s a tactical sprint to create a site that drives more revenue—without a full redesign.
What You'll Get
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4 live 90-minute sessions with Liz Kressel
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Website teardown and feedback on your actual site
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Weekly assignments to implement what you learn
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Focus on conversion, retention, loyalty, and user flow
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Replay access for 120 days
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Live Q&A at the end of each session
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Private Slack thread for in-between support
Dates: 7/30, 8/6, 8/13, 8/20 at 12pm EST
Cost: $597 (Buy Now, Pay Late Option with Klarna)
Who Will Benefit from This Bootcamp?
Early Stage or Growing
Companies, Whether You're
a Brand or Service
Founders Who Want
a Strategic Site Without
a $20K Agency Build
Anyone Who’s Saying
"I’m Getting Traffic,
but People Aren’t Buying"
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Elizabeth Kressel is an ecommerce and revenue strategist with over 20 years of experience helping brands grow smarter, faster, and more profitably across DTC, B2C, and B2B. She is the founder of Lizard Strategy, a consultancy specializing in ecommerce growth, customer experience design, loyalty and subscription programs, and digital monetization.
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Liz has advised International and Fortune 1000 companies including Keurig Dr Pepper, Rakuten, Paramount, and VF Corp, and has launched new ventures for brands ranging from legacy media to emerging CPG startups. She previously founded Collectors Quest, a digital commerce platform that built a 500,000-strong user base and secured a seven-figure partnership with A+E Television.
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A frequent advisor, speaker, and award-winning entrepreneur, Liz brings a powerful blend of financial discipline, operational savvy, and creative strategy to every engagement. Her approach combines deep customer insight with practical tools to convert more clicks into lasting revenue.
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GenHappy
EJ Boyce, Founder
"Liz is a small business' dream consultant/advisor!
​
We hired Liz to evaluate the user experience on our website and she gave us amazing strategies that drove interaction and sales!
We had an incredibly successful launch and sales that exceeded our goals."
All the Restaurants
John Donohue, Artist
"Liz is one of the most responsive, cooperative, imaginative, and efficient consultants I've ever worked with. I recently hired her to relaunch my ecommerce site in advance of a major product launch. This involved tight deadlines and the need to migrate two different platforms onto one site.
Not only did she and her team execute on time and with perfection, they repeatedly went beyond the scope of work to make everything functional. And she brought new ideas that resulted in major savings of time and effort on my part."
Jijamas
Gustavo Sanchez, Founder and CEO
"I worked with Lizard Strategy to support the digital efforts of my brand. At the time, my company was relatively new so it was helpful that they did an in-depth assessment of my brand and of the competitive environment, and shared some best practices from the industry. Their plan led to some quick wins.
Lizard Strategy is very experienced in ecommerce and in the digital space in general. I highly recommend them to help drive your business."
GenHappy
EJ Boyce, Founder
"Liz is a small business' dream consultant/advisor!
​
We hired Liz to evaluate the user experience on our website and she gave us amazing strategies that drove interaction and sales!
We had an incredibly successful launch and sales that exceeded our goals."
All the Restaurants
John Donohue, Artist
"Liz is one of the most responsive, cooperative, imaginative, and efficient consultants I've ever worked with. I recently hired her to relaunch my ecommerce site in advance of a major product launch. This involved tight deadlines and the need to migrate two different platforms onto one site.
Not only did she and her team execute on time and with perfection, they repeatedly went beyond the scope of work to make everything functional. And she brought new ideas that resulted in major savings of time and effort on my part."
Jijamas
Gustavo Sanchez, Founder and CEO
"I worked with Lizard Strategy to support the digital efforts of my brand. At the time, my company was relatively new so it was helpful that they did an in-depth assessment of my brand and of the competitive environment, and shared some best practices from the industry. Their plan led to some quick wins.
Lizard Strategy is very experienced in ecommerce and in the digital space in general. I highly recommend them to help drive your business."