Shoppable Content &
The HISTORY Channel was looking for new ways to engage their audience and add an ecommerce component for their show American Pickers. American Pickers partnered with Collectors Quest, a collecting related website managed by Lizard Strategy.
Collectors Quest handled the inventory and the sale of the items and hosted brands for the TV show. The sales items were promoted on TV, social media, and the web providing a seamless buying experience, and yielding deeper engagement due to the interactive nature of the platform.
Created an alternate revenue stream with live shopping tie-ins
100% inventory sellout
10x engagement over current website
25,000 viewers over 4 events
Avg. time on site post event: 5.09 minutes
10K+ Guides to Collecting downloaded