Shoppable Content &
Live Commerce 

History Channel 

The HISTORY Channel was looking for new ways to engage their audience and add an ecommerce component for their show American Pickers. American Pickers partnered with Collectors Quest, a collecting related website managed by Lizard Strategy.

Collectors Quest handled the inventory and the sale of the items and hosted brands for the TV show. The sales items were promoted on TV, social media, and the web providing a seamless buying experience, and yielding deeper engagement due to the interactive nature of the platform. 

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Increased Revenue
  • Created an alternate revenue stream with TV/ecommerce


  • Inventory sellout in 90 days time

Increased Engagement
  • 500K+ views to show brand pages


  • 19.75 pageviews per user


  • Average time on site: 5.09 minutes


  • 10K+ Guides to Collecting downloaded