Ecommerce Audit & Competitive Benchmarking
Jijamas, a luxury pajama brand, wanted to improve sales and increase their average order value. As a relatively new brand in the luxury retail market, the company also wanted to increase its brand awareness.
Lizard Strategy conducted an ecommerce audit of the Jijamas website and performed a competitive analysis of other leaders in the space. We developed recommendations for optimization of sales and created and executed a social media strategy to enhance brand awareness.
Improving Current Sales
Increased sales 300% by changing shipping policies and pricing which affected average order size
Reduced returns by instituting a size guide on each product page as well as a more prominent explanation of shrinkage issues
Identiﬁed opportunities for better sales by improving email capture upon site entry
Improving Future Sales
Identiﬁed potential buyers by instituting an email capture for out of stock items
Executed social media strategy across Facebook, Instagram, Twitter and Pinterest with Jijamas branded concepts