Ecommerce Audit & Competitive Benchmarking
Jijamas, a luxury pajama brand, wanted to improve sales and increase their average order value. As a relatively new brand in the luxury retail market, the company also wanted to increase its brand awareness.
Lizard Strategy conducted an ecommerce audit of the Jijamas website and performed a competitive analysis of other leaders in the space. We developed recommendations for optimization of sales and created and executed a social media strategy to enhance brand awareness.
RESULTS
Improving Current Sales
-
Increased sales 300% by changing shipping policies and pricing which affected average order size
-
Reduced returns by instituting a size guide on each product page as well as a more prominent explanation of shrinkage issues
-
Identified opportunities for better sales by improving email capture upon site entry
Improving Future Sales
-
Identified potential buyers by instituting an email capture for out of stock items
-
Executed social media strategy across Facebook, Instagram, Twitter and Pinterest with Jijamas branded concepts