Website Relaunch &
7Star Savings, a B2B consumer product site, wanted to update their current site and add more features and functionality for their customers. 7Star was also launching a new initiative where their retailers could host their own site with 7Star as the backend.
Lizard Strategy oversaw a complete redesign of the new website for 7Stars Savings as well as create several designs for its retailer affiliates. The focus of the redesign was on a more fluid customer experience, enhanced product discovery and tiered pricing rewards.
Improving Current Sales
Incentivized greater spending per account by launching pricing tiers with a chance to earn greater discounts by improving call to actions and reducing overly promotional content
Increased average order size by introducing YMAL (You May Also Like) recommendations of similar products in the category
Improved product discovery by the customer by improving search filters and more clearly defining a product hierarchy
Captured future sales by instituting an email capture for out of stock items