Website Relaunch &

Optimization

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7Star Savings, a B2B consumer product site, wanted to update their current site and add more features and functionality for their customers. 7Star was also launching a new initiative where their retailers could host their own site with 7Star as the backend.

Lizard Strategy oversaw a complete redesign of the new website for 7Stars Savings as well as create several designs for its retailer affiliates.  The focus of the redesign was on a more fluid customer experience, enhanced product discovery and tiered pricing rewards.

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RESULTS
Improving Current Sales
  • Incentivized greater spending per account by launching pricing tiers with a chance to earn greater discounts by improving call to actions and reducing overly promotional content

  • Increased average order size by introducing YMAL (You May Also Like) recommendations of similar products in the category

  • Improved product discovery by the customer by improving search filters and more clearly defining a product hierarchy

  • Captured future sales by instituting an email capture for out of stock items