Who Will Benefit from This Advisory?
Individual Brands/Product Lines
Learn how to
build brand awareness, capture lost sales, and
build brand loyalty
Service Providers
Learn how to showcase your expertise and
generate leads for your
business and products
Multi-Vendor Storefronts
Learn how to increase your average order size and better retain customers
Liz is an ecommerce strategist and content innovator, optimizing and launching revenue streams for both DTC and B2B Brands. She was an early pioneer in the shoppable content space creating content and ecommerce integrations across multiple platforms including TV. Her mantra is "Leave No Dollar Behind" and she specializes on ensuring companies maximize engagement leading to purchase.
After receiving her MBA in Finance from New York University, Liz has spent the last 15+ years optimizing and generating new revenue streams for International giants and Fortune 500 companies alike including Rakuten, Paramount (ViacomCBS), Keurig Dr Pepper, VF Corporation, Disney, TIAA as well as many smaller brands as well. Liz created Lizard Strategy to build an omnichannel approach for companies to drive increased revenue, reduce costs and maximize the lifetime value of each customer across their content and commerce platforms.
Liz currently is the Founder & CEO of Lizard Strategy and serves as a mentor for TIG Brands, a CPG incubator. Liz also has direct operational experience running digital properties. She previously launched and ran a million-dollar shopping partnership with A+E Television Networks to sell products from their shows online and on TV in real time, achieving a complete product sellout within 90 days. Liz started her early days in ecommerce working on lifestyle-based subscription models (cooking, health, home decor, crafting, DIY) for the big media giants.
Today, Liz advises clients and conducts webinars on various ecommerce topics such as site optimization, UX/UI and customer journeys, customer acquisition and retention, live shopping strategies and removing friction for the customer to increase profitability.
GenHappy
EJ Boyce, Founder
"Liz is a small business' dream consultant/advisor!
We hired Liz to evaluate the user experience on our website and she gave us amazing strategies that drove interaction and sales!
We had an incredibly successful launch and sales that exceeded our goals."
All the Restaurants
John Donohue, Artist
"Liz is one of the most responsive, cooperative, imaginative, and efficient consultants I've ever worked with. I recently hired her to relaunch my ecommerce site in advance of a major product launch. This involved tight deadlines and the need to migrate two different platforms onto one site.
Not only did she and her team execute on time and with perfection, they repeatedly went beyond the scope of work to make everything functional. And she brought new ideas that resulted in major savings of time and effort on my part."
Jijamas
Gustavo Sanchez, Founder and CEO
"I worked with Lizard Strategy to support the digital efforts of my brand. At the time, my company was relatively new so it was helpful that they did an in-depth assessment of my brand and of the competitive environment, and shared some best practices from the industry. Their plan led to some quick wins.
Lizard Strategy is very experienced in ecommerce and in the digital space in general. I highly recommend them to help drive your business."