Social Media Optimization

Crunch Fitness wanted to analyze their current social media efforts and to define a new content strategy for the company. The company wanted to showcase its uniquely fun and innovative classes as well as their trainers’ expertise. Crunch also wanted to use these platforms to target new members. Finally, the company wanted to bring their digital practices in line with their competitors, who had already made significant efforts in the space.

Lizard Strategy conducted an audit of their social media platforms and performed competitive benchmarking to define a new direction for Crunch with better engagement and company responsiveness. 

RESULTS
Improving Customer Acquisition & Retention
  • Developed a content strategy to better represent the brand by overhauling video and photo content and quality with more power, action and punch to rival their competitors’ output

  • Uncovered opportunities for greater brand awareness by creating branded concepts to showcase Crunch’s expertise

  • Identified opportunities for greater engagement by improving call to actions and reducing overly promotional content

Improving Workflow &
Path to Revenue
  • Identified communication breakdowns that were affecting customer retention and satisfaction 

 

  • Educated Marketing team on best practices and recommended further training at the franchise level

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