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Multi-platform Content Distribution

Showtime Networks was looking to increase new subscribers with the rollout of new original content. The company allowed new customers to sample programming for free in order to encourage signup.

Lizard Strategy provided outreach to online, video, mobile, tablet and connected TV platforms to offer season premieres of Showtime’s new programming lineup. This work included finding new distribution partners and executing the deals as well as encouraging previous partners to re-up their commitment.

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Managed Digital Distribution
  • Distributed content for 9 separate campaigns for perennial favorites and new series originals


  • Secured 100+ distribution deals across online, video platforms, mobile, tablet and connected TV


  • Launched premieres for Emmy award winning shows: Homeland, Shameless, Episodes, The Big C

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