Content & Commerce Integration
The HISTORY Channel was looking for new ways to engage their audience and add an ecommerce component for their show American Pickers. American Pickers partnered with Collectors Quest, a collecting related website managed by Lizard Media.
Collectors Quest handled the inventory and the sale of the items and hosted brands for the TV show. The sales items were promoted on TV, social media, and the web providing a seamless buying experience, and yielding deeper engagement due to the interactive nature of the platform.
Inventory sellout in 90 days time
500K+ views to show brand pages
19.75 pageviews per user
Average time on site: 5.09 minutes
10K+ Guides to Collecting downloaded