© 2019 by Lizard Strategy

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Showtime Networks was looking to increase
new subscribers with the rollout of new original
content. The company allowed new customers
to sample programming for free in order to
encourage signup.


Lizard Media provided outreach to online, video,
mobile, tablet and connected TV platforms
to offer season premieres of Showtime’s new
programming lineup. This work included finding
new distribution partners and executing the deals
as well as encouraging previous partners to re-up
their commitment.

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CASE STUDY 2