SITES THAT SELL
with Liz Kressel
A 4-week hands-on bootcamp on optimizing your site for sales starting February 3rd!
About to launch a site?
Getting traffic but not converting buyers?
About to spend money on digital ads?
Join me for Group Coaching and 1-on-1 sessions in Sites that Sell!
In this Online Training You'll Learn:
Best Practices to Encourage Customers to Buy
Examples of Good and Bad Sales Execution
Identify Sources of Customer Friction on your Site
How to Optimize Your Site for Purchase
Who Will Benefit from This Training?
Individual Brands/Product Lines
Learn how to build brand awareness, capture lost sales, and build brand loyalty
Learn how to showcase your expertise and generate leads for your business
Learn how to increase your average order size and better retain customers
EJ Boyce, Founder
"Liz is a small business' dream consultant/advisor!
We hired Liz to evaluate the user experience on our website and she gave us amazing strategies that drove interaction and sales!
We had an incredibly successful launch and sales that exceeded our goals."
All the Restaurants
John Donohue, Artist
"Liz is one of the most responsive, cooperative, imaginative, and efficient consultants I've ever worked with. I recently hired her to relaunch my ecommerce site in advance of a major product launch. This involved tight deadlines and the need to migrate two different platforms onto one site.
Not only did she and her team execute on time and with perfection, they repeatedly went beyond the scope of work to make everything functional. And she brought new ideas that resulted in major savings of time and effort on my part."
Gustavo Sanchez, Founder and CEO
"I worked with Lizard Strategy to support the digital efforts of my brand. At the time, my company was relatively new so it was helpful that they did an in-depth assessment of my brand and of the competitive environment, and shared some best practices from the industry. Their plan led to some quick wins.
Lizard Strategy is very experienced in ecommerce and in the digital space in general. I highly recommend them to help drive your business."
Liz is an ecommerce strategist and innovator, optimizing and launching revenue
streams for both Investors and Brands. She was an early pioneer in the shoppable
content space creating content and ecommerce integrations across multiple
platforms including TV. Her mantra is "Leave No Dollar Behind" and she
specializes on ensuring companies maximize engagement leading to purchase.
After receiving her MBA in Finance and International Business from New York
University, Liz has spent the last 15+ years optimizing and generating new
revenue streams for International giants and Fortune 500 companies alike
including Rakuten, ViacomCBS, Keurig, VF Corporation, Disney, and TIAA. Liz
created Lizard Strategy to build an omnichannel approach for companies to drive
increased revenue, reduce costs and maximize the lifetime value of each
customer across their commerce platforms.
Previously, Liz founded Collectors Quest, a digital ecommerce company, raising $2
million to fund its launch and growth, including securing a million-dollar strategic
partnership with A+E Networks to showcase merchandise from popular
shows Pawn Stars, American Pickers, American Restoration and Counting Cars as
well as delivering custom content for History Channel’s special programming
division and Bio.com. Integrating content and live commerce early on proved
very successful. The result: a complete merchandise sellout in its first three
months. The site attracted fans from over 80 countries, gaining rich engagement
of 20 page views a user and over 5 minutes average time on the site.
Liz currently is the Managing Director of Lizard Strategy and serves on the Board
of BEON, a shoppable OTT channel. Liz started her early days in ecommerce
working on lifestyle-based subscription models (cooking, health, crafting, DIY) for
the big media giants. She has also had the good fortune to spend the past few
years working on global ecommerce projects in the United Arab Emirates, Saudi
Arabia, Russia, Peru, the UK and Australia in addition to her work at home in the