Liz Kressel is a digital strategy expert with a specialization in content and commerce.  She is the Founder and Managing Director of Lizard Strategy. Liz's focus is on optimizing customer engagement, increasing site monetization, and developing customer retention strategies for top tier organizations and startups alike.

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Liz also has direct operational experience running digital properties. She built an online lifestyle brand called Collectors Quest that blended content and ecommerce for collectors. Growing the base to over 80 countries worldwide, Liz secured a million-dollar partnership with A+E Television Networks. The site delivered custom content and sold out inventory with both live TV and online sales. In Collectors Quest, Liz created a movement that resonated with its audience, gaining rich engagement with over 20 pageviews per visitor and more than five minutes average time on site. Popular series such as Pawn Stars, American Pickers, and Counting Cars were part of the digital experience she developed.

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Some of her clients include: CBS, Crunch Fitness, Hella Cocktails, Meredith Corporation, A+E Television Networks, Time Inc., Strategic Financial Services, SHOWTIME, AMC Networks, Masthead Media, Conde Nast, Moneygram International, Eagle Creek, Keurig, LivePerson, iN Demand among others.

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Today, Liz advises clients and conducts webinars on various ecommerce topics such as funnel optimization, customer retention, brand awareness and discovery, customer segmentation, pricing and product mix, distribution and fulfillment.  

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