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Website Launch

New Market Entry

AMC Networks International sought to increase global awareness of their television programming and provide affiliate support. Lizard Strategy managed the development and launch of their international web platform including the redesigned Sundance Channel France and WeTv Channel Singapore.

Lizard Strategy also created the content template that the company used for web rollout across 12 countries in Europe and Asia. This template included publishing local content, setting up real time language translation and navigating international syndication rights.

RESULTS
Managed Content Strategy
& Launched Global Platform
  • Built out the content management system, desired user experience, and publishing capabilities used for 12 international web properties across Europe and Asia​

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  • Led development team that included visual and UX designers and digital content specialists to ensure efficient content management, quality control and compliance

  • Developed localization strategy to significantly expand content coverage globally, including the launch of local content that also incorporated real time language translation, standards of operation, vendor management and tool development